Amazon Trending Search Terms - Jan 09th 2023

TRENDING TERMS

Here’s this week’s list of rapidly trending search terms, insights and growth analysis.

Topic #1
Freeze Dried Candy (Annual Vol 11.6M, +325% YoY)

Freeze-dried candy has become increasingly popular due to its unique texture, intense flavor, longer shelf life, and health benefits. This fun and convenient snack is available in various options, from fruits to chocolate-covered snacks, making it an excellent option for people of all ages.

With its nostalgic appeal and on-the-go convenience, freeze-dried candy has quickly become a favorite snack for many. With social media driving the freeze-dried candy craze, the majority of those buying it are the younger crowd.

What’s Next

But Gen Z are not the only ones that find freeze-dried candy appealing. Many members of the older crowd are drawn to it candies too. But it’s not to be in on the social media trend. It allows them to still enjoy the gooey and hard candies they loved in childhood without risking broken teeth.

And both groups are willing to purchase freeze dried candy at a premium. While the original might only costing a few dollars, consumers willing to pay $5 – $10 for a freeze-dried version of the same candy.

Topic #2
Silk Pillow Cases (Annual Vol 7.8M, +812% YoY)

If you’re shopping for a new pillowcase to improve your bedroom environment, you may have heard about the benefits of silk pillowcases.

While some of these claims are exaggerated, silk pillowcases do offer many benefits that make them a worthwhile investment for some.

What’s Next

Silk feels cool to the touch and has natural temperature-regulating properties that help keep you cool in summer and warm in winter. This is probably why silk pillow cases are quite popular.

Silk is also excellent at wicking moisture from your body, which helps prevent the sweat from pooling up and cooling on your body at night. Note that while silk excels at wicking moisture, it does not actually absorb much of the moisture.

Topic #3
Walking Pad (Annual Vol 11.4M, +415% YoY)

Walking pads ballooned in popularity last year because of TikTok, and the trend appears to be here to stay. Just like regular treadmills, there are dozens of different designs to choose from at a number of price points.

Essentially a walking machine that’s controlled by your own footsteps, walking pads are an incredible way to get some cardiovascular exercise regardless of the weather or your schedule.

What's Next

In fact, many individuals use a walking pad with a standing desk so they can walk while they work, thus reducing the extra time commitment.

Others allow themselves the luxury of catching up on their favorite show while feeling good that they’re still getting some cardio in.

Topic #4
Compression Socks (Annual Vol 8.5M, +205% YoY)

Compression socks aren’t just for helping with varicose veins.

Athletes are wearing compression socks to improve their performance and recovery, pregnant women are finding relief from leg and ankle swelling, and people who stand all day are using them to avoid that heavy, achy-leg feeling that comes from working a 12-hour shift on their feet.

What's Next

In the 1980s, graduated compression stockings were invented and soon became the standard in compression garment design.

Compression therapy has come a long way from ancient leg binding techniques!

Topic #5
Candle Warmer Lamp (Annual Vol 6.1M, +376% YoY)

A candle warmer lamp is just like a regular lamp, except the bulb distributes heat to thoroughly melt the wax. They come in a variety of lampshade styles, but what sets them apart is the fact that they come with a candle stand and the shade hovers precisely over it.

The bulb thoroughly melts wax from top to bottom, creating a nontoxic environment for enjoying your favorite candle scents.

What's Next

The tag #CandleWarmer has racked up over 105 million views on TikTok—and we can see why. People love that it’s a safer alternative to burning candles. No flames plus no potentially harmful fumes equals overall better air quality.

Combine that with the fact that it actually helps preserve candles, along with its gorgeous design, and it’s clear why candle warmer lamps have won the internet’s heart.