Amazon Trending Search Terms - Jan 15th 2023

TRENDING TERMS

Here’s this week’s list of rapidly trending search terms, insights and growth analysis.

Topic #1
Air Purifiers For Home (Annual Vol 4.2M, +386% YoY)

During the COVID-19 pandemic, amidst various safety measures, medical experts recommended air purifiers to combat airborne virus transmission. Ranging from $100 to $600 on platforms like Amazon, these devices gained attention.

The U.S. Environmental Protection Agency advocated their use, emphasizing HEPA filters for optimal efficiency.

What’s Next

HEPA filters can potentially eliminate 99.97% of airborne particles, including dust, pollen, mold, and bacteria. Regular filter replacement every three months is crucial.

The University of Massachusetts Amherst highlights that filtering air cleaners, widely used for home purification, pass air through a filter to isolate pollutants, ensuring cleaner indoor air.

Topic #2
Vitamin C Face Serum (Annual Vol 4.5M, +755% YoY)

Vitamin C face serums have gained popularity for several reasons. Firstly, vitamin C is known for its antioxidant properties, helping to protect the skin from environmental damage caused by free radicals.

It is also recognized for promoting collagen synthesis, contributing to skin firmness and elasticity. Moreover, vitamin C is touted for its brightening effects, reducing hyperpigmentation and dark spots, resulting in a more even skin tone.

What’s Next

Many people appreciate its potential to improve skin texture, diminish fine lines, and impart a youthful glow. Additionally, vitamin C serums are lightweight and easily absorbed, making them suitable for various skin types.

The surge in skincare awareness and the desire for radiant, healthy skin contribute to the widespread popularity of vitamin C face serums.

Topic #3
Heat Protectant Spray (Annual Vol 1.3M, +256% YoY)

Heat protectant sprays have become popular today for several reasons, mainly due to the increased use of heat styling tools like flat irons, curling irons, and hair dryers.

These sprays form a protective barrier on the hair shaft, helping to minimize heat damage caused by styling tools. As people strive for diverse and polished hairstyles, heat protectant sprays are recognized for preventing split ends, breakage, and overall hair damage.

What's Next

They work by reducing the impact of high temperatures on the hair cuticle, thus preserving the hair's health and integrity. The popularity of heat protectant sprays is also driven by the growing emphasis on hair care and maintenance within the broader beauty and wellness culture.

As more individuals prioritize hair health, the demand for effective protective products like heat protectant sprays continues to rise.

Topic #4
Fast Push Game (Annual Vol 1.1M, +8500% YoY)

Fast Push Game Toy is popular for several reasons. First, it is a simple and fun toy. It is easy to pick up and play, making it suitable for all ages. Second, it is considered to be a toy that is beneficial for focus and attention span.

When players play Fast Push Game Toy, they must concentrate on quickly and accurately pressing down on the bubbles. Third, it is considered to be a great way to relieve stress and anxiety.

What's Next

When players press down on the bubbles, they make a sound similar to an explosion.

This can help people release stress and anxiety. This trend is similar is to the fidget spinner trend.

Topic #5
Milk Thistle Supplement (Annual Vol 0.79M, +4900% YoY)

Dog owners are always on the lookout for more natural ways to help with their pet’s health and disease prevention.

If that includes you, herbal supplements like silymarin and milk thistle for dogs could be just what you’re looking for.

What's Next

Under the guidance of a veterinarian, milk thistle supplements may help your pooch with liver problems, diabetes, and other conditions.

Its gone viral on Tiktok over last one year.