Amazon Trending Search Terms - Oct 09th 2024

TRENDING TERMS

This week’s keywords list is sponsored by

Here’s this week’s list of rapidly trending search terms, insights and growth analysis.

Topic #1
Edible Glitter For Cocktails (Annual Vol 1.5M, +2511% YoY)

• Why It’s Growing: The trend for Instagram-worthy food and beverages has led to a surge in products like edible glitter. Cocktails that shimmer and shine are especially popular at parties, events, and with social media influencers looking to create eye-catching content. Bars and home mixologists alike are adding edible glitter to drinks to enhance their aesthetic appeal.

• Key Features Sought by Consumers:

  • Safe, FDA-Approved Ingredients: Consumers prioritize edible glitter that is food-safe and made with FDA-approved ingredients.

  • Fine Texture and Easy Dissolution: Glitter that mixes smoothly into liquids without clumping or altering the drink’s taste or texture.

  • Variety of Colors: Popular choices include gold, silver, and iridescent hues that match different themes and cocktail styles.

  • Vegan and Allergen-Free: Many consumers seek out vegan, gluten-free, or allergen-free options to ensure inclusivity for all guests.

  • Convenient Packaging: Resealable containers or shakers that make it easy to sprinkle glitter over drinks without mess.

Topic #2
Fsa Eligible Items Only List (Annual Vol 4.5M, +243% YoY)

• Why It’s Growing: As more consumers take advantage of Flexible Spending Accounts (FSA) to cover healthcare-related expenses, they are increasingly searching for lists of items that qualify for FSA reimbursement. This growth is driven by the need to use FSA funds before they expire at the end of the year and consumers wanting to ensure they maximize their benefits.

• Key Features Sought by Consumers:

  • Detailed and Comprehensive Lists: Consumers want thorough and up-to-date lists of FSA-eligible products to make informed purchasing decisions.

  • Filters for Specific Categories: Shoppers appreciate the ability to filter items by categories such as personal care, over-the-counter medications, and health monitoring devices.

  • Clear Eligibility Information: Easy-to-understand guidelines that outline which products are FSA-eligible and which require a prescription.

  • User-Friendly Navigation: Convenient categorization and search functions to quickly find relevant products.

Topic #3
Magnesium Spray (Annual Vol 4.3M, +192% YoY)

• Why It’s Growing: Magnesium spray is gaining popularity due to the increasing awareness of magnesium’s health benefits, including muscle relaxation, improved sleep, and reduced stress. Sprays offer a convenient, fast-absorbing method of delivering magnesium through the skin, which appeals to those seeking topical alternatives to oral supplements.

• Key Features Sought by Consumers:

  • High Magnesium Concentration: Consumers look for sprays that contain a high concentration of magnesium chloride for effective results.

  • Rapid Absorption: Quick-drying, non-greasy formulas that don’t leave a residue are preferred for ease of use.

  • Natural and Organic Ingredients: Buyers often seek sprays free from synthetic additives, chemicals, and fragrances, making them safe for sensitive skin.

  • Pain Relief and Muscle Relaxation: Many shoppers are looking for products specifically marketed for muscle cramps, joint pain, or sleep aid benefits.

  • Convenient Packaging: Portable spray bottles that allow easy application on the go or after workouts

Topic #4
Magnesium Oil (Annual Vol 4.1M, +398% YoY)

• Why It’s Growing: Similar to magnesium spray, magnesium oil is gaining traction as a topical solution for those looking to relieve muscle tension, cramps, and improve overall well-being. The rise in fitness and wellness trends has driven demand for natural, effective recovery products like magnesium oil that help improve physical performance and recovery.

• Key Features Sought by Consumers:

  • Purity and Effectiveness: Shoppers seek magnesium oil with high levels of purity, often made from magnesium chloride, for maximum benefit.

  • Pain and Stress Relief: People are drawn to magnesium oil for its claims of relieving muscle pain, promoting relaxation, and aiding better sleep.

  • Ease of Use: Products that are easy to apply, non-greasy, and absorb well into the skin are in demand.

  • Natural Ingredients: Many consumers prioritize products that are free from artificial fragrances, parabens, or chemicals.

  • Hypoallergenic: Safe for sensitive skin or those prone to allergies, magnesium oils that minimize the risk of irritation are favored.

Topic #5
Knee Brace For Women (Annual Vol 3.3M, +1429% YoY)

• Why It’s Growing: As more women participate in fitness activities like running, yoga, and strength training, the need for supportive gear like knee braces has grown. These braces are also popular for women recovering from injuries or dealing with conditions like arthritis or joint pain. The market for gender-specific products, including braces designed for women’s sizes and anatomy, is expanding as women seek targeted solutions for their health and fitness needs.

• Key Features Sought by Consumers:

  • Comfortable Fit: Women-specific knee braces with adjustable straps or contoured designs to fit smaller frames more comfortably.

  • Breathable and Lightweight Materials: Braces made from breathable fabrics, like neoprene, that wick away sweat and prevent discomfort during extended wear.

  • Stability and Support: Consumers prioritize braces that offer joint stability and help alleviate pressure, whether for sports or daily activities.

  • Pain Relief: Many shoppers are looking for knee braces specifically marketed to relieve knee pain from conditions like arthritis, tendonitis, or ACL injuries.

  • Discreet Design: Slim and low-profile designs that can be worn under clothing for all-day support without bulkiness.