Amazon Trending Search Terms - Oct 23th 2023

TRENDING TERMS

Here’s this week’s list of rapidly trending search terms, insights and growth analysis.

Topic #1
Elf On The Shelf Kit (Annual Vol 1.98M, +555% YoY)

Elf on the Shelf is a Christmas tradition started by Carol Aebersold and her twin daughters, Chanda Bell and Christa Pitts. Each Elf on the Shelf kit consists of the Elf on the Shelf: A Christmas Tradition book and a Scout Elf. All in all, this quirky tradition is what your family makes of it.

Dedicated Elf on the Shelf parents scour Pinterest and follow hashtags like #elfontheshelfideas or #elfontheshelf on Instagram for inspiration for where and how to place their elf each night.

What’s Next

Some parents wait all year to bake sweet treats to welcome back Elf on the Shelf while others enjoy the simplicity of reading the book nightly to their children. This is a seasonal keyword that peaks in Q4 every year.

Trends across social media - Hashtag #elfontheshelf garnered 3.4B views on TikTok recently. Google Trends: 20K monthly search volume, Youtube: 6M+ views, Instagram: 4.8M posts

Topic #2
Preworkout For Men (Annual Vol 1.57M, +617% YoY)

Pre-workout supplements are a popular option among athletes and gym-goers looking to enhance their performance. Made with a blend of multiple ingredients, these supplements are often used to rev up energy levels, enhance focus and boost muscle protein synthesis, or muscle growth.

Pre-workout supplements are supplements that are taken prior to exercise to improve performance.

What’s Next

They typically contain a blend of ingredients, which work together to provide added benefits over individual supplements. Keep in mind that these supplements are not gender-specific and offer the same set of benefits for everyone.

Trends across social media - Hashtag #preworkout garnered 4.1B views on TikTok recently. Google Trends: 5K monthly search volume, Youtube: 60M+ views, Instagram: 5.3M posts

Topic #3
Toe Separators For Women (Annual Vol 1.38M, +752% YoY)

One of the best and cheapest ways to keep your toes from crowding and keep your feet comfortable is by using toe spacers. Toe spacers or toe separators are usually made from gel, and come in options that can either be worn all day, or for a short period of time. Used properly, they can help spread your toes out to a more natural and comfortable distance, and can help prevent or even reverse damage to your feet.

There is a wide range of toe spacing and separating fixes out there. Some are similar to those separators you use between your toes during a pedicure — essentially, a row of foam with cut-outs for your tootsies.

What's Next

Others look more like individual pillows that you place between your toes. And then there are the others that wrap around each individual toe. And they come in different materials, too — they can be made from felt, foam, silicone and other substances.

While they won’t permanently alter your toes or heal bunions, spacers and separators can help give your piggies some temporary relief and prevent some of the most common concerns.

Trends across social media - Hashtag #toeseparators garnered 3.3M views on TikTok recently. Youtube: 6M+ views, Instagram: 1000+ posts.

Topic #4
Melodysusie Nail Drill (Annual Vol 1.46M, +611% YoY)

MelodySusie Pedicure Nail Drill Kit can be used safely almost anywhere on the feet and hands. It remove corns, calluses and dead skin, and help shape thick toenails with ease.

What's Next

Its known for features such as - excellent cutting force with four reduced-speed modes and 10x stronger power than the market average, never stops rotating when working on thick nails and hard skin, food-grade silicone for skin-friendly touch and shockproof protection, fully charges in two hours, and lasts up to five hours.

Trends across social media - Hashtag #melodysusie garnered 100M views on TikTok recently. Youtube: 2M+ views, Instagram: 31K+ posts.

Topic #5
Rat Poisoning For Indoor Use (Annual Vol 1.32M, +610% YoY)

Rats are a nuisance, and people wanted to take all necessary measures not to let them get anywhere inside your home. Rats can cause damage to goods and carry diseases. The best rat poison can help you keep this menace away from your abode.

And it can ensure that rats don’t die inside your home and instead go out to die. You will have to bait the rats into taking the poison by mixing it with food items or creating rat bait stations.

What's Next

If you have pets or children, exercise caution and ensure they do not come into contact with the poison. For homeowners, DIYers, and renters concerned about rat infestations or prevention, the best rat poison can take care of the problem. If rats make it into a home, these edible poisons make their way into their systems, killing the rodent within a day or two.

Trends across social media - Hashtag #ratpoison garnered 26M views on TikTok. Youtube: 20M+ views, Instagram: 9K+ posts