Amazon Trending Search Terms - Oct 30th 2023

TRENDING TERMS

Here’s this week’s list of rapidly trending search terms, insights and growth analysis.

Topic #1
Floating Shelves For Wall (Annual Vol 3.2M, +535% YoY)

If you think that floating shelving is a short-lived fad, think again! Centuries-old homes have open shelving incorporated into their kitchens for added style, ease, and function in kitchens all over the world. While anyone can incorporate floating or open shelving into their space, they are great for small kitchens or awkwardly shaped spaces.

With floating shelves, you can get custom-made shelves to fit any space, even corners, or that space above the kitchen sink! TikTok kitchen trends also extend to storage solutions.

What’s Next

Magnet reports 31.4 million views have racked up on the floating shelves hashtag, suggesting that there’s a lot of interest in subtle ways to keep the kitchen’s most important equipment easily accessible.

Similarly, 4.4 million views on #modularkitchen imply many viewers are after simple ways to make cabinets more fun, creative, and useful without having to become pro woodworkers.

Topic #2
Pavoi Jewelry (Annual Vol 3.1M, +534% YoY)

Fine jewelry is a closed category on Amazon, meaning the company vets and chooses its vendors, and Pavoi made the cut early on. In searches for trendier, lightweight styles—such as stacking rings, huggie hoops, and X rings—the brand always shows up.

Type the phrase “14k jewelry” into Amazon’s search bar, and a cornucopia of 14k gold pieces, mainly gold-plated styles, pop up from global manufacturers.

What’s Next

With Pavoi and a handful of other stunningly low-priced demi-fine jewelry brands, Amazon is clearly trying to capture the starter fine jewelry buyer.

Give that 17-year-old with multiple ear piercings a range of studs and mini hoops to play with and buy. And make sure they’re priced to move. She’s chasing a look, not an heirloom.

Topic #3
Straw Cover (Annual Vol 2.8M, +510% YoY)

Stay hydrated is important. Having a reusable water bottle with us at all times is a must — not only is it better for the planet than buying a plastic one when we need to down some H2O, it reminds us to take those healthy sips all day long.

But, opening up our bag to grab our trusty Tumbler only to discover a soggy mess instead from a leaky straw can really ruin our day. Luckily, there is a new spill-proof straw covers.

What's Next

As tumblers are trending, straw covers are following the trend too. Straw Covers are specifically designed to seal your straw, preventing dust from entering when you’re not drinking and ensuring that your drinks stay securely in the tumbler even when you’re on the move.

Trends across social media - Straw cover garnered 1.2B views on TikTok. Youtube: 30M+ views, Instagram: 700+ posts.

Topic #4
Bungee Cords With Hooks (Annual Vol 2.3M, +681% YoY)

Bungee cords were originally designed to secure objects without any knot tying and to absorb shock. When added to our clothing items, they provide some extra elasticity and give.

These simple stretchy cords are not only a solution to inject some color and personality into your look, but they're also extremely functional. We're attributing the rise of bungee cords to the niche hikercore trend that pulls inspiration from hiking boots, cargo shorts, and bucket hats.

What's Next

A bungee cord is an electric cord, also known as a shock cord that is composed of one or more elastic cord forming a core. Today, bungee cords are used to secure objects without tying knots. Bungee cords have applications in areas like military, adventure sports, securing tarpaulins and many other applications.

The emerging vogue of adventure sports among the youth is also increasing the demand for bungee cords and appurtenance. Trends across social media - Straw cover garnered 201M views on TikTok. Youtube: 10M+ views, Instagram: 7000+ posts.

Topic #5
Dermaplane Razor (Annual Vol 2.1M, +530% YoY)

Facialists have been crushing the taboo topic of female face shaving and raving about the benefits of dermaplaning for years. But recently, the treatment has reached a new level of popularity as dermaplaning has taken off on social media platforms and new at-home devices have made it even more accessible.

Dermaplaning is the act of shaving your face with a single blade that resembles a scalpel to help remove dead skin cells and peach fuzz.

What's Next

The practice can also fade dark spots and soften fine lines and wrinkles. The hashtag #dermaplaning has over 1.8 billion views on TikTok, and more women than ever are open about face shaving. If done by a dermatologist or esthetician, this type of treatment can sometimes cost up to $250.

An at-home dermaplaning tool can cost only a couple of dollars and includes a less-sharp blade, but needs to be done more regularly to maintain results. This skincare ritual is another social media-driven beauty trend that’s exploding in popularity.