Amazon Trending Search Terms - Sep 06th 2023

TRENDING TERMS

Here’s this week’s list of rapidly trending search terms, insights and growth analysis.

Topic #1
Lip Oil (Monthly Vol 1.1M, +750%)

What is lip oil? Between a lip balm and gloss, lip oils are the best of both worlds. They’re nourishing and hydrating like a balm and provide a tinted sheen like a gloss (but without the sticky ickiness).

Lip oils are sometimes marketed as a hydrating serum, formulated with moisturizing and plumping ingredients like vitamin E, peptides and hyaluronic acid, which makes them a bit like a skin-care product.

What's Next

Lip oils have been around for a while, but they’ve recently gained popularity thanks to TikTok users gushing over picks from various brands.

One particular product, the Dior lip oil, has gone viral with the #diorlipoil hashtag garnering nearly 700 million views—and now retailers have a hard time keeping it in stock.

Topic #2
Party Plates (Monthly Vol 1.1M, +850%)

Planning to throw an outdoor party? Setting up a yard picnic? Or maybe you’re just looking for disposable plastic plates for that camping trip!

Whatever you need them for, you certainly don’t want to risk serving with your precious and fragile china plates; that’s why you need the right plastic dinnerware, especially during camping trips where you have no access to water, and you’re dining outdoors..

What's Next

These plates can be used in various events, from birthday parties to wedding receptions.

They are available in beautiful and elegant designs that would make people have trouble believing that the plates were made from plastic.

Topic #3
Ryze Mushroom Coffee (Monthly Vol 1.1M, +2450% YoY)

Ryze Mushroom Coffee is an organic blend of high-grade coffee combined with medicinal mushrooms such as Chaga and Lion’s Mane — known for their immune-enhancing properties and cognitive enhancement features such as improving focus and memory.

Coffee made with mushroom extract can be created by mixing it with coffee beans during roasting, creating an earthy and robust taste with an attractive nutty aroma.

What’s Next

Ryze Mushroom Coffee is an increasingly popular coffee beverage that marries the classic flavour of coffee with the nutritional benefits associated with mushrooms.

As mushroom consumption is associated with numerous health advantages, mushroom coffee has grown increasingly popular over time.

Topic #4
Face Lift Tape Invisible (Monthly Vol 150K, +3000% YoY)

We have so many options to not only improve the appearance of wrinkles but to physiologically improve, diminish, and get rid of them entirely. But over the past decade, the narrative around the appearance of wrinkles has changed drastically.

While Botox, Juvederm, Voluma, and facelifts were the go-to solutions for reducing the appearance of wrinkles on your face, people are looking for quicker and cheaper alternatives—bonus points if it’s a treatment that can be done non-invasively and at home.

What's Next

Enter: face-lifting tape or patches, i.e. face tape, which essentially create the illusion of a facelift without actually having to go under the knife.

It's an appealing alternative with seemingly promising results, but the long-term ramifications are questionable..

Topic #5
Prime Hydration Drink (Monthly Vol 2.5M, +750%)

The Prime drink is a brand launched by YouTube Star-turned boxer Logan Paul and his former rivalboxer KSI.

Prime drinks launched in a series of Super Bowl ads in 2022, went viral and sold out. Now, you can find them anywhere from Amazon to your local gas station.

What’s Next

Prime Drinks contains two categories: hydration drinks and energy drinks. The drinks are marketed as healthier versions of hydration and energy drinks by not having artificial sweeteners, colours, or sugar.

Prime Hydration is similar in taste to Gatorade or Powerade but a bit sweeter without the sugar and has a hint of coconut flavour. Prime flavours remind me of snow cone flavourings.