Amazon Trending Search Terms - Sep 24th 2024

TRENDING TERMS

This week’s keywords list is sponsored by

Here’s this week’s list of rapidly trending search terms, insights and growth analysis.

Topic #1
Turmeric Kojic Acid Cleansing Pads (Annual Vol 1.5M, +5186% YoY)

These cleansing pads combine two popular skincare ingredients, turmeric and kojic acid. Turmeric is known for its anti-inflammatory and antioxidant properties, helping to calm the skin and reduce redness. Kojic acid is widely used to lighten pigmentation and brighten the complexion. Together, these pads offer exfoliation, skin brightening, and anti-aging benefits.

Growth Factors: Increasing consumer interest in natural, plant-based skincare and products addressing hyperpigmentation has driven the popularity of these cleansing pads. The search for more convenient skincare solutions (like pads) is also on the rise.

Target Audience: People interested in natural skincare, those with uneven skin tone, and individuals concerned with hyperpigmentation or anti-aging.

Topic #2
Covid Home Test (Annual Vol 6.4M, +2915% YoY)

These are rapid at-home testing kits for COVID-19 that allow users to test themselves for the virus without having to visit a healthcare facility. They provide quick and convenient results, often within 15-30 minutes, and many are approved by health authorities.

Growth Factors: The continued need for testing due to new COVID-19 variants, increased demand for at-home healthcare solutions, and health-conscious consumers looking for accessible, fast ways to ensure safety for themselves and their families are key drivers.

Target Audience: Health-conscious individuals, families, workplaces, and institutions needing quick and frequent testing without the hassle of going to medical facilities.

Topic #3
Contact Lens Applicator Tool (Annual Vol 2.4M, +5538% YoY)

A contact lens applicator tool is a small device designed to help users easily insert or remove contact lenses. It’s particularly useful for people with long nails, those with dexterity issues, or new contact lens users who find handling lenses difficult.

Growth Factors: With the growth of the contact lens market and the increase in users seeking convenience, tools that simplify the application process have become more popular. The rise in beauty trends such as long nails and the need for hygienic lens handling has also contributed to this growth

Target Audience: Contact lens wearers, particularly beginners, people with long nails, and those looking for more hygienic or convenient lens application methods.

Topic #4
Power Strips With Surge Protection (Annual Vol 2.8M, +1537% YoY)

Power strips with surge protection are multi-outlet devices designed to protect electronics from power surges while providing multiple outlets for convenient device charging. Surge protection is essential for safeguarding sensitive electronics like computers, TVs, and gaming consoles.

Growth Factors: With the increased reliance on electronics, home offices, and entertainment systems, consumers are investing more in protective power solutions. As smart home devices and expensive electronics proliferate, the need for surge protection becomes more urgent.

Target Audience: Tech-savvy consumers, home office users, gamers, and people looking to protect valuable electronics from power surges.

Topic #5
Makeup Vanity Desk With Lights (Annual Vol 1.3M, +9389% YoY)

A makeup vanity desk with built-in lights is a stylish and functional furniture item, typically equipped with mirrors and LED lighting to assist with makeup application. These desks are often designed with storage for beauty products and can serve as a key element of a bedroom or dressing room.

Growth Factors: The rise of beauty influencers, YouTubers, and social media content creators has boosted the demand for high-quality vanity setups. Consumers are also looking for practical, aesthetic spaces to apply makeup and create beauty content.

Target Audience: Beauty enthusiasts, social media influencers, content creators, and anyone looking to enhance their personal grooming space.

Each keyword reflects a specific trend driven by changes in consumer behavior, health concerns, technology, or beauty routines, which explain their growth on Amazon

By understanding the consumer needs and motivations behind these trending keywords, Amazon sellers can identify lucrative opportunities and tailor their product offerings and marketing strategies accordingly.

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