Unilever to hire 20 times more influencers to boost brand awareness

This is part of a broader effort to increase Unilever’s social media platform spending from 30% to 50% of its total advertising budget, with the goal of rapid growth and change. While some brands have shifted toward fewer, long-term influencer partnerships, Unilever is taking a numbers-driven approach, looking to up the number of creators it works with. This will generate the volume of messages and content it seeks.

Let me tell you that Influencer marketing is a $21.1 billion industry in 2024 and just like you and me, 93% of people are on social media today, scrolling through plenty of brands everyday. There are some creators across various social media platforms who have been highly influential by promoting brands and their products

Amazon sellers should convert high-performing influencers into brand ambassadors because it leads to sustained brand awareness, trust, and consistent sales growth. Unlike one-time influencer campaigns, brand ambassadors create ongoing, authentic content, fostering deeper audience connections and boosting credibility. AmazonRankPro help setup and manage brand ambassador program for Amazon sellers to get more customers and drive higher sales at a lower ACoS

The social commerce landscape has never been more dynamic, and TikTok Shop is at the center of its transformation. With US social commerce sales reaching $71.62 billion in 2024—a 26% increase year-over-year—TikTok's ambitious push into ecommerce is clearly paying off. But what does this mean for brands, shoppers, and the future of online retail?

TikTok Shop is the wild west of e-commerce right now— but only if you know how to play the game. The secret? Affiliates. But not just any affiliates—the right ones. In this video, I’m sitting down with Danil from Insense, the platform that connects brands with top-tier content creators.

Rank your products on Amazon page #1. AmazonRankPro manages all your micro-influencer marketing needs from sourcing to completion. We supercharge sales growth, customer engagement, strengthen brand presence, and generate social media traffic to Amazon stores at scale. Starting from just $25 per influencer post!

The makeup guru is a millionaire at just 26-years old, thanks to his booming viral beauty empire Made By Mitchell.

Are you a brand owner struggling to boost your brand visibility on Amazon? Want to connect with your target audience in a more authentic way? Amazon influencer marketing is the answer. You can tap into their dedicated following and drive significant sales by partnering with the right Amazon influencers.