Why Amazon sellers and retailers are flocking to TikTok Shop?

ByteDance-owned TikTok has already cemented itself as an advertising powerhouse, and with TikTok Shop, the company has been trying to carve out another revenue stream through e-commerce. The company has attracted the likes of Nike, PacSun and Crocs, among others. Those retailers want to tap into the more than 170 million Americans on TikTok that shop on impulse as they scroll through videos.

Open any social media app today and you will be instantly immersed in a shopping ecosystem. From videos of unboxings and hauls to the unending virality of ‘#tiktokmademebuyit’, the intersection of social media and commerce has never been stronger. Behind this content are social media influencers, whose huge followings and addictive content have reshaped how consumers shop. Learn more about how to sell more with influencer-powered livestream shopping.

Supercharge your sales with live commerce streaming. Learn how to create live commerce videos that will engage your viewers, boost your brand and generate sales. This guide is your crash course in live commerce, covering all the basics including why you should start streaming for e-commerce and platforms to consider when you do.

At first, TikTok introduced shopping features as simple add-ons—think of them as sidekicks rather than the stars of the show. By 2021, however, the existing TikTok Shop was starting to catch some serious attention. Users and brands alike started realizing just how powerful the platform could be for reaching their audience in a more personal way.

AI-powered search engine Perplexity introduced a shopping feature for its paid users in the U.S., combining catalogs of large retailers like Amazon and Best Buy and platforms like Shopify with a one-click checkout.

Want to grow your Amazon shop but don’t know how? Use the Product Opportunity Explorer. It helps you find products that lots of people want but not many are selling. This means less guessing for you because you’ll see what customers like and what they’re buying. It’s a great way to make better choices for your products and get more sales on Amazon.

If you're not dynamically pricing your products on Amazon, you're falling behind. I might not have said that a year ago, but after a year of experimentation, I firmly believe this to be true. Many sellers -- particularly those in the WS, OA, and RA worlds -- have been dynamically pricing (or, "repricing") for years.

Sellers can now ship directly from US warehouses, delivering products to customers faster than ever—sometimes in just one business day. Currently, US merchants account for less than 1% of Temu’s estimated 300,000 sellers, according to Marketplace Pulse. However, this number is expected to grow as sellers look to diversify their operations across multiple marketplaces and sales channels.